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Purpose and profit can coexist. In fact, purpose-driven businesses often find greater success when they authentically connect their brand and mission with a cause that aligns with consumer vision. Brand on Purpose is an engaging new podcast focused on uncovering the untold stories of entrepreneurs and senior leaders who have discovered how to serve a greater good while building or transforming major brands.

Join host Aaron Kwittken, founder and CEO of PR and brand strategy agency KWT Global, as he speaks to innovative leaders who make it their brand’s mission to do well by doing good. Hear from those who recognize the power of purpose and inspire their companies to make an impact on local, national and global challenges each day.

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Recent Episodes

Season 1 · Episode 5

The Bank that Cares About Its Customers w/ Aspiration’s Andrei Cherny

Andrei Cherny, Co-Founder and CEO of Aspiration, joins Aaron to discuss the socially responsible banking company that constantly has people asking, “What’s the catch?” (Spoiler: there isn’t one.) Aaron and Andrei talk about everything from entrepreneurship and the 2016 election to Andrei’s favorite breakfast and Aspiration’s customer-friendly programs, including the “Pay What Is Fair” program. Listen in to find out why a majority of Aspiration customers pay for these services, despite no required fees.

Production Credits: Aaron Kwittken, Jeff Maldonado, Andrew Kameka, Lindsay Hand, Ashley McGarry, Giovanna Pineda, Matt Szatkowski, Jake Honig, and Mathew Passy

Season 1 · Episode 4

How Care/of Makes Taking Your Vitamins Good For You and Our World w/ Care/of’s Craig Elbert

Craig Elbert, co-Founder and CEO of direct-to-consumer company Care/of, joins Aaron to discuss the personalized vitamin subscription service. Aaron and Craig talk about the best and worst parts of entrepreneurship, the improbable journey of making compostable packaging, and having a kid and starting a company at the same time. Hear what Craig has to say about the future of vitamins and why CBD vitamins are more likely to hit the market before a catch-all super-pill.

Production Credits: Aaron Kwittken, Jeff Maldonado, Andrew Kameka, Lindsay Hand, Ashley McGarry, Giovanna Pineda, Matt Szatkowski, Jake Honig and Mathew Passy

Season 1 · Episode 3

From Surfer to Subscription Boxes w/ Coastal Co.’s Kevin Tighe

Kevin Tighe, Co-Founder and CEO of beach and surf apparel subscription box service Coastal Co., joins Aaron to discuss his life-changing trip to Hawaii, Coastal Co.’s partnership with Heal the Bay, and a mutual understanding of the dangers of sharks. Don’t miss Aaron’s marketing advice for how you can reuse the Coastal Co. boxes!

Production Credits: Aaron Kwittken, Jeff Maldonado, Andrew Kameka, Lindsay Hand, Ashley McGarry, Giovanna Pineda, Matt Szatkowski, Jake Honig and Mathew Passy

season 1 · Episode 2

Racing to Help w/ IRONMAN’s Sarah Hartmann

Sarah Hartmann, Executive Director of the IRONMAN Foundation, joins Aaron to talk about the IRONMAN community’s responsiveness to emergencies and how her theater background helps her to thrive under pressure. Tune in to learn how new homes for hurricane victims can be built in just four days through the organization’s incredible programs.

Production Credits: Aaron Kwittken, Jeff Maldonado, Andrew Kameka, Lindsay Hand, Ashley McGarry, Giovanna Pineda, Matt Szatkowski, Jake Honig and Mathew Passy

season 1 · Episode 1

Ride Sharing for a Reason w/ Lyft’s Mike Masserman

Mike Masserman, the head of global policy and first-ever head of social impact at Lyft, joins Aaron to discuss his experience in the Obama Administration, the impacts of their immigrant backgrounds, and the remarkable work Lyft is doing using transportation to make a meaningful impact in communities across the country. Listen in to find out how an autonomous electric car army is just one part of Lyft’s fight against climate change.

Production Credits: Aaron Kwittken, Jeff Maldonado, Andrew Kameka, Lindsay Hand, Ashley McGarry, Giovanna Pineda, Matt Szatkowski, Jake Honig and Mathew Passy