Aaron Kwittken works at the intersection of leadership, technology, reputation, and public opinion. He is a communications strategist, entrepreneur, technologist, and AI futurist with more than 30 years of experience advising organizations through growth, disruption, transformation, and reputational risk. His work spans listed companies, startups, emerging growth businesses, and global enterprises, with a focus on helping leaders make better decisions when the stakes are high and the environment is moving faster than traditional communications models can handle.

As Global Head of AI and Innovation at FGS Global, Aaron leads the firm’s AI, data, insights, software strategy, governance, and comms-tech stack. His work reflects a shift he has anticipated for years: reputation management is no longer powered by instinct alone. Leaders now need systems that can read signals, interpret stakeholder behavior, pressure-test narratives, and help organizations move faster without losing judgment.

Aaron was among the first communications leaders to see how artificial intelligence would transform the industry. He founded PRophet, the first generative and predictive AI platform built for the PR community, and helped define a new category at the intersection of data science, earned media, content, and reputation. Before PRophet, he founded KWT Global, a brand strategy and reputation consultancy that was acquired by MDC Partners, now Stagwell. That founder experience shapes how he advises clients today: he understands the boardroom pressure of protecting enterprise value, the operator’s pressure of building durable businesses, and the founder’s pressure of creating something new before the market fully understands it.

Aaron’s advisory work is grounded in corporate affairs, issues and crisis management, brand strategy, ESG, reputation management, and purpose-driven marketing. He has counseled hundreds of organizations across sectors, from F100 listed companies to private and high-growth brands. He is often called on by boards, CEOs, founders, and senior executives who need to understand what is changing, what is at risk, and how to communicate with credibility when scrutiny is high.

A longtime writer and commentator, Aaron is a former Forbes columnist and has also written for The Drum. His work has explored the future of work, trust in media, deepfakes, identity, technology, business, and the changing expectations placed on leaders and institutions. He is also the creator and host of Brand on Purpose, a podcast about leaders and companies using business as a platform for positive impact. Guests have included senior leaders and founders from companies such as eBay, Lyft, Deckers Brands, Aspiration, Acorns, AppHarvest, Reformation, Lovesac, August, Rebel Nell, and Ellie Mental Health.

Aaron is also a frequent speaker and panelist on AI, communications technology, crisis management, ESG, brand strategy, reputation, and the future of the communications function. His perspective is practical and forward-looking: AI will not replace human judgment, but leaders who know how to combine AI, data, narrative, and counsel will have a real advantage.

Outside work, Aaron is an endurance athlete, marathoner, distance swimmer, and five-time IRONMAN triathlete. He is also a volunteer firefighter in backcountry Greenwich. Those commitments reflect the same traits he brings to his advisory work: stamina, calm under pressure, service, and the ability to act when conditions are uncertain.

Aaron helps leaders see around corners, protect trust, and build what comes next before others have language for it.

Areas of Expertise