Aaron is the founder and global CEO of PRophet, a comms tech suite of AI-powered SaaS tools and services built by and for modern communicators.
A highly acclaimed industry leader, serial entrepreneur, technologist, and seasoned corporate affairs strategist for more than 30 years, Aaron began his career in Washington, D.C. before starting his firm, KWT Global, a PR and brand strategy consultancy, in late 2005. Stagwell (NASDAQ: STGW) acquired KWT Global in 2010.
Founded in 2019 and backed by Stagwell, PRophet is now the third-largest communications technology provider in the world, with more than 500 staff comprising engineers and analysts across nine offices worldwide.
PRophet was purpose-built for PR and marketing professionals to harness predictive, cognitive, and generative AI to help users discover, target, and engage with high-authority journalists, leading influencers, creators, and key stakeholders. The suite is also home to the world’s largest media, market intelligence, and social listening tools, delivering 24/7 unmatched insights and analysis to communicators worldwide. PRophet was awarded PRovoke Media's Innovation SABRE in 2023, 2024, and 2025, a 2024 Webby Award, and was included in PR News' 2024 Tech Hotlist.
He’s counseled hundreds of organizations, from F100 listed companies to private and high-growth brands alike, spanning multiple sectors. A proud GW alum, Aaron serves on GW’s School of Media and Public Affairs advisory board. He’s a member of the board of trustees of IPR, past president of the PRSA New York, past president of the Americas for ICCO, a former Board member of the PR Council, a former adjunct professor at NYU and a former Forbes and Drum columnist and created and hosted the Brand on Purpose podcast.
Aaron has received numerous honors and awards for his work and industry leadership. He was named a PRovoke 2021 Innovator and to PR Week's 2022, 2023, and 2025 Tech Dashboards for his comms-tech leadership and industry innovation. He's also a sought-after industry speaker and panelist on topics including AI and communications technology, crisis management, and ESG. He has deep expertise in marketing technology, brand strategy, reputation management, crisis management, and purpose-driven marketing.
An endurance sports enthusiast, marathoner, swimmer, IRONMAN triathlete, and volunteer firefighter, Aaron puts social impact at the center of everything he does personally and professionally.