Aaron is founder and CEO of PRophet, a comms tech suite of AI-powered SaaS tools and services designed to empower modern communicators. Purpose-built for PR and marketing professionals, PRophet harnesses predictive, cognitive and generative AI to help users discover, target and engage with high-authority journalists and leading influencers. The media relations solution creates and tests "mediable" PR content to predict journalist interest and sentiment. The influencer marketing solution, influencermarketing.ai, combines influencer discovery, analytics, brand safety and tracking technologies to inform and manage influencer campaigns with precision. The suite also features, UNICEPTA, the largest provider of global media, market intelligence and social listening tools, delivering unmatched insights and analysis to communicators worldwide.
PRophet was awarded PRovoke Media's Innovation SABRE in 2023 and 2024, a 2024 Webby Award, and was included in PR News' 2024 Tech Hotlist.
Prior to PRophet, Aaron founded KWT Global in late 2005 (f/k/a Kwittken), a highly acclaimed global PR and brand strategy consultancy. Stagwell Global acquired KWT Global in 2010.
A highly acclaimed industry leader, serial entrepreneur and seasoned corporate affairs and integrated communications strategist for more than 30 years, Aaron began his career in Washington, D.C. before starting his own firm in late 2005. He’s counseled hundreds of organizations, from F100 listed companies to private and high growth brands alike, spanning multiple sectors.
A proud GW alum, Aaron serves on GW’s School of Media and Public Affairs advisory committee. He’s a member of the board of trustees of IPR, past president of the PRSA New York, past president of the Americas for ICCO, a former Board member of the PR Council, a former adjunct professor at NYU and a former Forbes and Drum columnist and created and hosted the Brand on Purpose podcast.
Aaron has received numerous honors and awards for his work and industry leadership. He was named a PRovoke 2021 Innovator and to PR Week's 2022 and 2023 Tech Dashboard for his comms-tech leadership and industry innovation. He's also a sought-after industry speaker and panelist on topics including AI and Comms Tech, crisis management and ESG.
He has deep expertise in marketing technology, brand strategy, reputation management, crisis management and purpose-driven marketing. An endurance sports enthusiast, avid runner, swimmer and competitive triathlete, Aaron puts social impact at the center of everything he does personally and professionally.